Nawfal Benazzouz — Performance Media Buyer

Nawfal Benazzouz · Senior Media Buyer

Every ad. Every budget.
Every result.

Results-driven Paid Social Media Buyer with 5+ years of experience launching and scaling performance campaigns.

Scroll to explore
01 — About

Your budget deserves more than impressions.

I build paid social strategies that scale, optimize relentlessly, and deliver measurable business impact. Results-driven Paid Social Media Buyer with 5+ years of experience launching and scaling performance campaigns across multiple industries.

5+ Years Experience
€10M+ Budgets Managed
10B+ Impressions Driven
Nawfal Benazzouz — Senior Media Buyer
02 — Expertise

What I Do Best

Media Buying
Strategic campaign planning, bid management, and budget allocation across Meta, TikTok, and Google Ads.
Social Media Marketing
End-to-end social strategy — content planning, audience building, community management, and platform optimization.
Media Planning
Data-driven media planning with precise targeting, frequency capping, and cross-channel coordination.
Digital Marketing Strategy
Holistic digital strategies that align paid, organic, and conversion funnels to business objectives.
03 — Certifications

Continuous Learning

Industry-recognized certifications that keep my skills sharp and strategies current.

Meta Certified Media Buying Professional
Meta
Google Ads Certification
Google Skillshop
TikTok Ads Certification
TikTok for Business
Google Analytics Certification
Google
HubSpot Content Marketing
HubSpot Academy
Programmatic Advertising
IAB
04 — Trusted By

Brands I’ve Worked With

Proud to have partnered with leading brands across beauty, banking, automotive, healthcare, and energy sectors.

Beauty & Cosmetics
World’s largest cosmetics group — drove paid social campaigns for brand awareness and product launches across Morocco.
Banking & Finance
Morocco’s leading digital bank — orchestrated the iconic “3lach La” national campaign, lifting brand awareness by +60%.
Electric Automotive
China’s global EV leader — led a data-driven conversion campaign for the BYD Seal, targeting qualified leads and boosting sales.
Automotive Group
One of the world’s largest automotive groups — managed multi-brand paid media across Peugeot, Citroën, and Opel in the region.
Luxury Automotive
Iconic British luxury SUV brand — executed premium awareness campaigns targeting high-net-worth audiences across digital channels.
Healthcare
Morocco’s largest private hospital group — developed performance media strategies to drive patient acquisition and brand trust.
Automotive
Global Japanese automotive icon — managed targeted paid campaigns to drive showroom traffic and model awareness in Morocco.
Energy & Lubricants
Global energy major — executed digital media campaigns to promote Shell lubricants and fuel products across the Moroccan market.
Premium Baby Gear
Dutch premium stroller brand — drove e-commerce performance campaigns targeting premium parent segments with high-intent creatives.
05 — Work

Selected Case Studies

01 / 03

CIH Bank — 3lach La

Branding Campaign · Banking & Finance

A large-scale national branding campaign that became one of the most-recognized campaigns in Morocco. Executed across paid social with cultural resonance and celebrity partnerships — delivering a massive lift in top-of-mind brand awareness.

+60% Brand Awareness Lift
🇲🇦 National Reach
Awareness Paid Social Finance
CIH Bank 3lach La Campaign
02 / 03

BYD Seal — Conversion

Performance Campaign · EV Automotive

A data-led conversion campaign for BYD’s flagship electric sedan. By testing innovative ad formats and precision audience segmentation, the campaign generated over 2,000 qualified leads on a controlled budget — delivering a +12% conversion rate.

2K+ Leads Generated
+12% Conversion Rate
Conversion Lead Gen Automotive
BYD Seal Campaign
03 / 03

Peugeot 408 — Global Launch

Brand Launch · Global Automotive

Contributed to the worldwide launch of the all-new Peugeot 408 — a flagship branding campaign with a budget exceeding €800K. The objective was maximum reach to introduce the model globally. The result: 80M+ impressions and a 92% brand awareness lift.

80M+ Impressions
+92% Brand Awareness
€800K+ Budget Managed
Global Launch Branding Automotive
Peugeot 408 Global Launch

Free Consultation

Book Your Free
20-Min Session.

No pitch, no pressure. Just a focused conversation about your brand, your goals, and how smart media buying can take you there.

Paid Social Strategy Campaign Audit Budget Optimization Audience Targeting Creative Testing ROAS Scaling Media Planning Performance Reporting

Let’s collaborate on this.

Ready to scale your campaigns? Let’s discuss how I can drive measurable results for your brand.

Based in Morocco · Available Worldwide

© 2026 Nawfal Benazzouz
Performance Media Buying